small scale agriculture
Vanilla has the potential to greatly increase income for any farmer with access to some forested land -- which many Pemba farmers have. And Pemba vanilla is some of the best in the world. Starting in 2014 the Pemba Foundation offered to buy -- at fair prices -- all vanilla that Pemban farmers want to sell, for export on a non-profit basis to a UK online retailer.
The Foundation also gave grants to farmers to plant new vanilla areas, and made arrangements for experienced vanilla farmers to pass along their knowledge. In recent years the price and world demand for vanilla have enormously increased. For the first time international buyers started coming to Pemba. So farmers no longer needed help selling their crop. But the Pemba Foundation is ready to continue helping these farmers if the need arises.